TOSHIBA LIFESTYLE PREDICTS RECORD GROWTH IN SAUDI ARABIA WITH EXPANSION OF PRODUCT LINE

TOSHIBA LIFESTYLE PREDICTS RECORD GROWTH IN SAUDI ARABIA WITH EXPANSION OF PRODUCT LINE

[Riyadh, KSA: 23 JANUARY 2023] Toshiba Lifestyle, a renowned name in the home appliance industry, is pleased to announce the expansion of its product range in Saudi Arabia, which will be available through its trusted partner and industry leader in the region, Abdul Latif Jameel. 

Toshiba Lifestyle, acquired by Midea Group in 2016, operates independently from Toshiba Corporation and is renowned for having 150 years of technological innovation and global industry experience. While Toshiba Corporation has a rich legacy rooted in technology, Toshiba Lifestyle focuses on home appliance products, blending cutting-edge technology with uncompromising attention to detail.

The expansion marks a significant milestone for Toshiba Lifestyle as it continues to enhance its presence in the region, offering a diverse range of lifestyle products that cater to the evolving needs of GCC consumers. The new range will supplement the existing product line that includes washing machines, refrigerators, and stoves as top sellers in 2023 and expand to offer air fryers, toaster ovens and duo washers in its line of 50 new products. 

Abdul Latif Jameel, a distribution partner of Toshiba Lifestyle, plays a crucial role in the brand’s expansion in Saudi Arabia. Known for its commitment to quality and excellence, Abdul Latif Jameel is a key player in the region’s business landscape and shares Toshiba Lifestyle’s dedication to delivering high-quality products and exceptional customer experiences. The partnership with Abdul Latif Jameel further strengthens Toshiba Lifestyle’s position as a trusted and reliable choice for consumers seeking state-of-the-art products.

Ms, Paris Li, Deputy GM for Midea consumer application MEA, and spokesperson for Toshiba Lifestyle, stated, “We are thrilled to have our diverse range of lifestyle home appliance products in Saudi Arabia alongside Abdul Latif Jameel, a respected name in the region. Toshiba Lifestyle’s commitment to innovation and expansive consumer knowledge, coupled with Abdul Latif Jameel’s strong market presence, positions us for record growth in the Saudi Arabian market.”

In the GCC, Toshiba home appliances have established a reputation for their advanced technology, reliability, and stylish design. Expanding its product range in Saudi Arabia is part of Toshiba Lifestyle’s broader strategy to cater to the unique preferences and requirements of the GCC consumers to enhance their everyday lives. 

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About Midea Group

Founded in 1968 in China, Midea Group is the world’s largest home appliances manufacturer with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, it is also a Fortune Global 500 company ranked #245. 

Midea offers the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. Midea’s brand promise is “to provide surprisingly friendly solutions for the ones who treasure those tiny moments at home” with its motto: “Make yourself at home”.

About Toshiba Lifestyle 

Toshiba Lifestyle, owned by Midea Group, is a leading provider of lifestyle products that combine innovative technology with meticulous attention to detail. Operating independently Toshiba Lifestyle it’s committed to delivering high-quality home appliances designed to enhance the comfort and convenience of its consumers’ everyday lives.