Celebrated Indian Actor Katrina Kaif’s Kay Beauty Launches in the UAE

 

India’s leading celebrity brand lands exclusively at UAE’s latest beauty destination – Nysaa

 

 

Dubai UAE, May 2024 – The global icon turned entrepreneur, Katrina Kaif, is bringing her beauty flair to the UAE with the launch of Kay Beauty; India’s first celebrity makeup brand known for its commitment to innovation and high performance, now available at Nysaa. Co-created by Nykaa, India’s foremost beauty and fashion destination, and Katrina Kaif, Kay Beauty has rapidly ascended to become one of the country’s fastest-growing celebrity beauty brands.

Kay Beauty was created with a vision to deliver high-performance products that bridge the gap between glamour and skincare, encouraging beauty to be enjoyed without guilt. It offers beauty products across all leading makeup categories – lips, eyes, face, and nails. The range truly defines the premium category through its packaging and innovative formats backed with the finest quality formulations.

      

With the brand’s core philosophy, #ItsKayToBeYou, Katrina promises us a piece of Kay Beauty that’s made especially for us. The brand offers a safe space and encourages individuals to celebrate who they truly are while creating a culture of acceptance, self-love, and empowerment.

In just over four years, Kay Beauty has achieved extraordinary success, boasting a gross margin value of INR 1.5 billion. Loved across India, from bustling metro cities, to Tier 2 & 3 markets, it caters to makeup aficionados from all walks of life. The brand has garnered a strong presence in both online and offline platforms. With products flying off the shelves in over 300 stores and online orders being fulfilled in over 1,600 cities pan India, Kay Beauty has truly become a force to be reckoned with.

Speaking about the launch, Katrina Kaif, Co-Founder, Kay Beauty states, “It gives me immense joy to finally bring Kay Beauty to the UAE. It was always my vision to take Kay Beauty global and share our offering with customers across different geographies, so they can experience the product first-hand. The brand’s foray into the GCC allows us to tap into a market that is very passionate about beauty and Indian cinema, both. It is a strategic move for us to launch Kay Beauty in the region via an omnichannel retail presence. GCC welcomes so many ethnicities, genders, and ages and Kay Beauty’s core philosophy is to cater to all skin tones, while staying true to the promise of #makeupthatkares.”

Expressing her excitement, Adwaita Nayar, the Co-Founder of Nykaa and CEO of Nykaa Fashion, said, “I’m thrilled to announce the arrival of Kay Beauty in the GCC region, in collaboration with omnichannel retailer Nysaa. Kay Beauty has made significant waves in India with its innovative and inclusive products and has resonated deeply with Indian consumers from all walks of life. With the GCC becoming a hub for all beauty enthusiasts who love to discover and try new products in the market, we can’t wait to enter the region.”

With its incredible range of makeup products, the brand is equipped with essentials a makeup junkie must simply have in their makeup arsenal. Kay Beauty launches with over 60+ SKUs across the lips and face range and around 30+ SKUs for the nails and eyes, making it the one-stop destination for all shades and colors you need to perfect that makeup look.

From finding the right foundation shade, and experimenting with ultra-pigmented eyeshadows, crème blushes, matte lipsticks or colored eye pencils, Kay Beauty’s collection offers the perfect line-up of products to help you stay ahead of beauty trends. All while making you feel fresh and fabulous!

Kay Beauty delivers high-performance products seamlessly blending both beauty and skincare, all while remaining cruelty-free. The brand celebrates diversity, with formulations and shades embracing all skin tones.

It’s time to embrace your individuality with open arms and join the Kay Beauty revolution. Shop the collection at Nysaa, located at City Centre Mirdif and online at https://nysaa.com/ .

Kay Beauty Colour Correcting Primer AED 85.00 Shoppable Here	Kay Beauty Crème Blush (Flirty Nude) AED 90.00 Shoppable Here	Kay Beauty Illuminating Primer Drops (Champagne Shimmy) AED 85.00 Shoppable Here

Kay Beauty Eye Kanvas Eyeshadow Palette (Bare Soul) AED 100.00 Shoppable Here	Kay Beauty Gel Kajal (Bronze) AED 65.00 Shoppable Here	Kay Beauty HD Translucent Loose Powder (White) AED 85.00 Shoppable Here

  

 

Kay Beauty Hydrating Lip Oil (Pink) AED 99.00 Shoppable Here	Kay Beauty Matte Liquid lipstick (Belong) AED 100.00 Shoppable Here	Kay Beauty Lip Plumper (Transparent) AED 90.00 Shoppable Here

 

–ENDS–

 

About Kay Beauty

Founded in 2019, Kay Beauty is a partnership between one of India’s well known Actor, Katrina Kaif and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares. The range truly defines the premium category through its packaging and the finest quality formulations and caters to all skin tones. Besides being true to the global trend of #MakeupOnTheGo, the products are high on performance. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India and Nysaa Beauty in the UAE.

About Nysaa

Nysaa, an omnichannel beauty retail concept, is the latest venture born from the strategic partnership between Apparel Group, a leading global fashion and lifestyle retail conglomerate, and Nykaa, India’s foremost beauty and fashion destination. Located in the heart of Dubai at City Centre Mirdif, Nysaa marks a new chapter in omnichannel beauty retail, offering an unparalleled assortment of beauty products, from global favourites to niche and emerging brands. Nysaa is dedicated to providing a curated beauty experience that caters to the diverse needs and preferences of the modern consumer, blending in-store engagement with digital convenience to redefine beauty shopping. With a commitment to innovation, quality, and customer satisfaction, Nysaa is set to become the go-to destination for beauty enthusiasts across the GCC and beyond, embodying the vision of its founders and pushing the boundaries of traditional beauty retail.