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Dubai, October , 2015 – What was long suspected has finally been proven…The power of scent unconsciously influences our behaviour. Unique scent molecules trigger attractions and impulses in their wakes. Initio honors this supernatural yet scientific dimension of fragrance by infusing its creations with a mysterious power. Initio Parfums official launched their range of perfumes across the GCC with events planned in each city over the next two months
The brand first launched as the official fragrance brand of the 67th Cannes Film Festival before moving to the Middle East for the Dubai Film Festival in December where they gave the celebrities a sneak peak of the new range.
Initio Parfums is a result of years of research by top scientists working side by side with master perfumers (Alberto Morillas) which led to the creation of the range of perfumes with a strong emotional power.
Divided into two ranges with a series of scents in each range, the brand gives every person the power to become a creator of their own scent.
1st Range
The Absolutes, 4 creations elaborated from the finest blend of the rarest ingredients renowned for their mystical powers and mysterious virtues.
2nd Range
The Magnetic blends harness the power of pheromones. 3 fragrances composed of molecules whose invisible powers influence behaviour. When science excels, it becomes an Art!
Blended together, the scents become genuine pheromonal amplifiers that create a powerful aura. Become your own Alchemist and craft your own olfactory signature by mixing the scents into your skin. Be unique and open your horizons to a new adventure in fragrance.
The INITIO ranges include 7 perfumes with complex formulas including:
THE ABSOLUTES:
Blessed Baraka
A solar fragrance endowed with a sacred strength to provoke the hand of fate. A captivating blend of Musk, Sandalwood and Amber. An intangible energy surrounds the wearer. Its effect oscillates between pure power and pure addition.
Mystic Experience
A heady and distinguished combination of musk and coffee, this fragrance captivates the senses, unsettling all around you. A fragrance for the initiated on a quest for transcendent experiences.
Divine Attraction
Leather and Vetiver blend beauty, strength and the supernatural within an accord that loves to provoke. The fragrance that feeds fantasies.
Absolute Aphrodisiac
The softness of vanilla, intimately intertwined with the animal potency of musk and castoreum. A powerful fragrance that obsessively reminds you of the other. A truly aphrodisiac essence.
The MAGNETIC BLENDS
Magnetic Blend 1
Magnetic, bestial, deeply erotic… All the power of natural ambregris in a molecule with pheromone effects.
Magnetic Blend 7
The sheer mystery of a molecule infused with the pheromone power of animal musk. It fuses with skin, revealing its inner nature. Like fire under ice, its sweet violence builds to a devastating crescendo.
Magnetic Blend 8
A noble, commanding fragrance. Its natural accents amplify the molecule’s pheromonal strength. In a blend of carnal potency and supernatural vibrations, Musk and Frankincense confers a magnetic presence.
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