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21 October 2015 – Souq.com, the largest e-commerce platform in the Middle East region today signed a strategic partnership agreement with Telecoms powerhouse, STC (Saudi Telecoms Company) at Gitex Technology Week 2015. This partnership entitles STC customers to instantly redeem their loyalty points, known as “Qitaf” points, with purchases made through Souq.com’s website or its mobile application without the need for paper vouchers.
The announcement marks the first e-commerce partnership for STC highlighting its commitment to growing its digital presence. In the Kingdom of Saudi Arabia STC’s market share exceeds 60% in KSA where “Qitaf” is considered to be one of the largest and widest-spanning loyalty and customer reward programs.
The agreement signed by Ronaldo Mouchawar, CEO & Co-Founder of Souq.com and Ayman Al-Shaer Loyalty Program Manager from STC, demonstrates the leading powerhouses in the region, commitment to developing new services that exceed the expectations of their valued customers and at the same time provide them convenient platform.
Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, “As the largest e-commerce platform in the region, we are always looking at opportunities to broaden our horizon and help our customers optimize their e-commerce experience. In collaboration with Souq.com, STC customers who are living in the rural areas of Saudi Arabia will be able to leverage their Qitaf points and get access to global products at their fingertips. We are proud at Souq.com to be the only e-commerce brand to sign this agreement with STC considering that the company is seen as the leading provider of technology services for businesses and organizations worldwide.”
Ayman Al-Shaer Loyalty Program Manager Saudi Telecoms Company commented, “We are delighted to be collaborating with Souq.com, the number one e-commerce website in the Middle East. Souq.com is an excellent platform to reach our customers across all parts of the Kingdom and grow our digital presence. At STC we are always looking for partners like Souq.com to help bring the best to our customers and maximize our reach so that we are able to interact with our customers in real time manner”.
