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FOR IMMEDIATE RELEASE
DATE: OCTOBER 2015
JelenaJakovljevic Bin Drai has released her Spring/Summer 2016 couture collection under the label JELENA BIN DRAI, encompassing 26 elegant gowns inspired by the beauty of the winter desert.The feminine dresses reflect sunlightrising over sand dunesand the inky darkness during majestic desert nights.
The mainly monochromatic colour palette sees crisp white and deep black contrast with flashes of metallic, offsetting the simplicity to reflect sunlight kissing the horizon. Representing the juxtaposition between day and night, flirtypleated frockscontrast with sophisticatedfull length silhouettes, which sit playfully off-the-shoulder and gather at the waist. Sheer backs and modern cutout panels add a touch of playful glamour to the collection.
Sequin embellishment pays homage to the flickering moonlight, whilst lines of delicate metallic embroidery allude to the contours of the sand at the magical hour of dusk.Pure silk, crepe and organza lend a sumptuous richness whilst the addition of baguette cut crystals offer an exquisite shimmer, highlighting the mystical depth of the desert.
Cementing the label’s status as the go-to for glamorous yet modest eveningwear, the elegant collection perfectly encapsulates the hypnotising draw of nature’s beauty.
JELENA BIN DRAI couture is available from the designer’s atelier in Palm Jumeirah, Dubai plus House of Fraser, Yas Mall, Abu Dhabi. Please call +971 (0)56 1130397for appointments.
