NICOLI CELEBRATES 20 YEARS OF TIMELESS ELEGANCE AND LUXURY

NICOLI CELEBRATES 20 YEARS OF TIMELESS ELEGANCE AND LUXURY

Dubai, UAE – [January 23, 2025:] – Nicoli, the renowned luxury brand specializing in crystal-embellished footwear, handbags, and perfumes, proudly marks its 20 years of Timeless Elegance, celebrating two decades of Style, Craftsmanship, and Sophistication.

Since its establishment in Dubai in 2004, Nicoli has become synonymous with refined luxury, captivating discerning clientele across the region with its exquisite designs and unparalleled quality. Founded with a deep-rooted passion for craftsmanship and a profound admiration for the artistry of Italian shoemakers, the brand has grown from this legacy to become a beacon of modern elegance. The founder’s vision was to establish a luxury brand that epitomizes the quintessence of a true luxury house: unparalleled craftsmanship, outstanding quality, bespoke service, and a creative flair that captivates and inspires.

Over the years, Nicoli has expanded across the region, with successful entries into Qatar and most recently into the Kingdom of Saudi Arabia (KSA), further solidifying its presence in the Middle Eastern luxury market.

To commemorate this milestone, the 20 Years Nicoli Campaign has launched and it will include a series of niche events to celebrate a limited-edition collection inspired by the brand’s rich heritage and modern glamour. The collection includes the most iconic key pieces from their seasonal collections showcasing Nicoli’s versatile approach to luxury fashion. Additionally, the brand continues to collaborate with renowned designers, further enhancing its creative vision.

The 20 Years Timeless Elegance Collection draws inspiration from the brand’s iconic styles, reimagined with contemporary touches and signature crystal embellishments. The collection will be available in select Nicoli boutiques and online, offering loyal customers and new audiences the chance to own a piece of the brand’s legacy.

Commenting on the milestone, Khurram Rafique, CEO of Nicoli, shared:

“NICOLI is proud to be a UAE-born luxury brand that has gained international recognition. This aligns with His Highness Sheikh Mohammed Bin Rashid Al Maktoum’s vision of making the UAE a global hub for living and excellence.”

“Reaching this 20-year milestone is a testament to our unwavering commitment to luxury, craftsmanship, and timeless elegance. As we proudly celebrate this special occasion, we look forward to continuing to inspire and empower our customers with classic, luxurious styles and internationally collaborated designs that embody sophistication and beauty.”

The 20-year Timeless Elegance celebration will feature a series of collaborations with international designers, exclusive in-store experiences, limited-edition packaging, and interactive digital campaigns that honor Nicoli’s legacy while embracing modern luxury trends. Customers can look forward to special events at flagship stores, including personalized styling sessions and behind-the-scenes showcases of craftsmanship.

As Nicoli enters its third decade, the brand remains committed to its core values of artistry, exclusivity, and impeccable quality, solidifying its position as a leader in the world of luxury fashion.

About Nicoli:

Founded in Dubai in 2004, Nicoli is a luxury fashion brand specializing in handcrafted crystal shoes, bags, and perfumes. The brand has expanded to over 10 boutiques across the Middle East, including flagship stores in Dubai, Doha, and Riyadh. With a commitment to elegance, artistry, and unparalleled quality, Nicoli continues to redefine modern luxury for a global clientele. The brand prides itself on creating timeless pieces using the finest materials and exceptional craftsmanship, making each product a statement of sophistication and elegance. Nicoli’s diverse collections, including seasonal designs, bridal, mini collections, and The Perfumery range, offer a comprehensive luxury experience.