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Oysho has joined forces with the prestigious New York-based Parsons Dance Company to present the new campaign for the Studio collection.
The Parsons Dance Company is one of the most prestigious contemporary dance companies in the world and has been chosen by Oysho to present the new Studio AW15-16 collection. The company’s professional dancers are the stars of the new campaign, with choreography by company director David Parsons.
The new Studio collection presents designs created for studio activities such as dance or yoga.
The garments in the collection perfectly fit the female form, allowing natural and free movement with no restrictions.
The new line, apart from being comfortable and light, features fabrics that have been perfected in varying weights and finishes for greater warmth and finesse.
The dancers’ polished look defines the style of the garments in the Studio collection. Crossover cardigans, bodysuits, T-shirts, dresses, tops and leggings are some of the many items available in this new collection of flowing garments.
In terms of colour, Oysho has chosen dark and neutral tones like black and grey, with notes of burgundy, one of this season’s key colours.
The final result is a functional, feminine and on-trend collection with new technical details which make each garment special.
THE VIDEO
Oysho, along with the professional dancers from New York’s Parsons Dance Company, are pleased to present the video launching the Studio Gymwear campaign, designed to transport us into the world of dance and movement.
Filmed in New York under the direction of David Parsons, the images give us a close-up look of the world’s most prestigious dance schools.
As the dancers move, the Oysho garments are filled with strength, movement and technique to complement the emotion and stylishness of the choreography.
