INTRODUCING THE BLUE HAWAII LENS FROM MAUI JIM SUNGLASSES

Premium sunglass brand Maui Jim introduces the brand’s first blue flash mirror lens, Blue Hawaii.

Developed as a fashionable option for top-selling styles, Maui Jim’s new Blue Hawaii lens provides a stylish new lookthat offers the same amazing color enhancement and clarity as all otherMaui Jim lenses. A blue flash mirrorcoating is applied to the outside surfaceof each PolarizedPlus2™ lens, which reduces the amount of light that passes through, eliminates glare, and boosts color.

Born on the beaches of Maui and designed to protect eyes from the harsh rays ofthe sun, Maui Jim sunglasses enhance color, definition and depth perception. PolarizedPlus2® lenses wipe out 99.9 percentof glare, manage 95 percent of HEV and block100 percent of harmful UV while boosting color tounmatched levels.Maui Jim’s optically correct, distortion-freelenses feature patented lens treatments orrare earth elements. So instead of dimmingthe light, color and clarity are enhanced usingnatural light.

The Blue Hawaii Collection includes four best selling aviator styles: Baby Beach, Cliff House, Mavericks and Wiki Wiki outfitted with lightweightMauiPure® lenses.  In addition, two new fashion focused styles are available in nylon frames with SuperThin Glass lenses: Leia and Sweet Leilani.

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