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WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that Mr. Tommy Hilfiger celebrated the opening of the brand’s two new stores in São Paulo, Brazil with an exclusive, star-studded red carpet event at Casa Fares on November 10, 2015.
The event was attended by TommyandDee Hilfiger who were joined by celebrities including model Hailey Baldwin and musician Justine Skye, as well as Brazilian VIPs and influencers such as actress and model FiorellaMattheis; models Marlon Teixeira and DaianeConterato; racecar driver Nelson Piquet Jr.; artist EduardoKobra; photographer J.R. Duran; actress Alexandra Brochen; fashion bloggers LalaRudge, Paula Martins, Carol Celico, Enrico Celico, UchaMeirelles and Francesca Monfrinatti; celebrity stylistYan Acioli; and socialites Paola de Orleans e Braganca,TatoMalzoni and Kelly Piquet.
Mr. Hilfiger’s visit to Brazil is the culmination of his yearlong program of special initiatives to commemorate the 30th anniversary of his brand, which has also included events in New York, Paris and Beijing, among other cities.
“I am thrilled to be in São Paulo for this final stop on our global 30th anniversary tour to open up our two newestTommy Hilfiger stores,” said Mr. Hilfiger. “As we celebrate this milestone anniversary and I reflect on my career, I am reminded of what an incredible journey we’ve had over the past 30 years. Since my first collection in 1985, I’ve been fortunate to be surrounded by great friends and business partners who have supported and inspired me throughout the years.”
The party was held in a modern gallery space, which was transformed into an intimate lounge with bespoke décor that includedoversized white balloons and a vintage Rolls Royce reminiscent of the Spring 2015 advertising campaign,I DO HILFIGER, as well as LED screens featuring images of the brand’s most iconic moments from the past 30 years. Guests at the event enjoyed signature cocktails and snapped photos against the floral wall while enjoying musical performances by celebrated local DJ Luisa Viscardi and Ms. Skye. After the cocktail, guests were invited to the lower level of the venue for an all-hours after-party DJ’d by São Paulofavorite Igor Cunha.
While in São Paulo, the iconic designer is also hosting a series of special events including a speaking engagement with design students at Fundação Armando AlvaresPenteado (FAAP), one of Brazil’s most prestigious universities, and a VIP dinner at RestauranteFasano hosted in partnership with InBrands CEO Michael Sarkis and Vogue Brasil Editor-in-Chief Daniela Falcão.
The events celebrated the opening of the newest Tommy Hilfiger store on the prestigious Rua Oscar Freireas well as the new JK Iguatemilocation.These two stores are the latest addition to a growing portfolio of over 30 Tommy Hilfiger locations in the country.
Friends of theTommy Hilfigerbrand are invited to join the conversation on social media using #TommyBrasil.
WHO: Ms. Hilfiger wore a white silk pantsuit.
Ms. Baldwin wore a blue silk flora print maxi dress.
Ms. Skye wore a sleeveless burgundy jumpsuit to attend the VIP dinner and a crotchet and stripe patchwork maxi dress for her performance at the red-carpet event.
Ms. Mattheiswore a burgundy long sleeve velvet and crepe pieced dress.
Mr. Teixeira wore a teal peak lapel, double-breasted, two-piece suit, white sweater, and white court shoes.
Mr. Piquet Jr. wore a blue peak lapel, double-breasted, two-piece suit, white dress shirt, and white and blue sneakers.
Mr. Kobra wore a light blue, notch lapel, single-breasted suit, blue chambray patterned button down shirt, silk gingham pocket square, and blue suede and leather high-tops.
Ms. Rudge wore a black sleeveless, peak lapel, wide leg jumpsuit.
Ms. Martins wore a navy, single-breasted, notch lapel blazer, red, white and navy graphic t-shirt, and denim crepe cropped pant.
Ms. Celicowore a red bullion stripe tunic and navy leather strappy sandals.
Mr.Celicowore a brown leather bomber jacket, light blue micro stripe dress shirt, and navy chinos with a black leather belt, and cognac leather brogues.
Ms.Meirelleswore a striped polo and floral pajama pant.
Ms. Monfrinattiwore a midnight navy, single-breasted boyfriend blazer, white crew neck t-shirt, navy pinstripe trousers, and black strap high sandals.
Mr. Acioliwore a khaki army print sweatshirt, khaki chinos, and brown leather brogues.
Ms. de Orleans e Bragancawore a ticker tape print blouse and skirt.
Mr. Malzoniwore a light gray, notch lapel, single-breasted blazer, white and blue stripe dress shirt, and navy trousers.
Ms. Piquet wore a white shirred blouse and navy wide-leg silk trousers.
All women’s looks are from Hilfiger Collection and all men’s looks are from Tommy Hilfiger Tailored.
WHEN: Tuesday, November 10, 2015
WHERE: Casa Fares
Avenida Europa, 394
Jardim Europa
São Paulo, Brasil
