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WORLD’S LARGEST FAMILY DINING CHAINDENNY’SLAUNCHES ITS FIRST LOCATIONS IN THE MIDDLE EAST

  • Denny’s opens flagship location in Dubai on Al Manara Street (off Sheikh Zayed Road) after Al Ghurair Center opening in September
  • The two new Dubai locations are the first of 30 franchise restaurants planned across the Middle East in the next ten years
  • Denny’s offers breakfast, lunch and dinner; 24 hours a day, seven days a week

Dubai, United Arab Emirates,9thDecember 2015 – Advance Investment LLChas launched today its flagship location of Denny’s – the world’s largest full-service family dining chain – on Sheikh Zayed Road in Dubai. The company now operatestwo Denny’s locations in the UAEafter opening Al Ghurair Centre in September. The two new Dubai locations are the first of 30 franchise restaurants planned for the region over the next ten years by Advance Investment, L.L.C., regional franchise partner for Denny’s in the Middle East. The third location for the region is scheduled to open in Abu Dhabi Mall, in early 2016.

Founded in 1953 in Lakewood, California, Denny’s is one of the largest franchised full service restaurant chains with over 1,700 locations, serving breakfast, lunch and dinner; 24 hours a day, seven days a week. The unique concept serves its full menu of classic American comfort food throughout the day so customers can eat whatever they want, whenever they want.

John C. Miller, President and Chief Executive Officer of Denny’s Corporation, graced the opening of the flagship location and is enthusiastic about Denny’s first restaurants in Dubai. He appreciated the brand’s current performance in the region, stating, “Advance Investmentis a greatfranchise business partner and we are proud to be working together to introduce the Denny’s brand to the Middle East.”

Denny’s opened its first international restaurant in 1966 in Acapulco, Mexico and has since expanded its footprint to 12 countries and U.S. territories, including 112 locations in Canada, Chile, Costa Rica, Curaçao, Dominican Republic, El Salvador, Guam, Honduras, Mexico, Puerto Rico and New Zealand and the United Arab Emirates.

The well-known diner’s entry into the UAE was highly anticipated and the team has been pleased with the initial performance of the brand. “We have received a fantastic customer response so far and are proud to bring one of the world’s most loved family diners to the region starting in the UAE” said Ghassan Kassabji, Advance Investment Spokesperson. “Denny’s is an iconic representation of the best perceptions of a diner—the brand’s warm and welcoming persona will have a great reception in the region” added Kassabji.

With over 1,700 restaurants worldwide, Denny’s is providing guests around the globe with the promise of everyday value combined with delicious, satisfying menu items served in a friendly and inviting atmosphere. Together with its talented and committed franchisees, the company plans for continued international expansion to bring “America’s Diner” to new locations across the globe.

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