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honor 5X smartphone coming to the Middle East in February
honor 5X Debuts at International CES 2016
International Consumer Electronics Show, Las Vegas, January7, 2016 – The wait is over for Internet-minded millennials that demand a smartphone purpose-built for their lifestyles. The United States debut of honor 5X from honor, the energetic and online-first brand, means that young, stylish and adventurous consumers can have all the essentials – high quality metal construction, next-generation fingerprint technology and inspired-design – they need to experience and share life’s everyday adventures. honor has confirmed that the 5X will be available in the Middle East in February.
“honor 5X is a no nonsense smartphone that delivers all the essentials millennials want and need in a device,” said George Zhao, president of honor. “We designed honor 5X to be an extension of the personalities of its users – cool, stylish and iconic – and it integrates creative technology so users get the most from their device and have a superior Internet experience.”
“Since its founding two years ago, the honor brand has seen extraordinary growth by focusing on the online market and bringing millennials devices that fit their digital lifestyles,” said Zhao. “That success led to expansion beyond China.”
honor is seeing 100% global year-on-year growth showing no signs of slowing down, particularly in the Middle East where the brand is experiencing unprecedented growth amid a hotbed of mega trends and a step change in consumer purchase behaviour.
Chris Sunbaigong VP of honor predicts that the Middle East market is ripe to project honor’s growth ahead of the curve with its more accessible smartphones containing world first technology, by taking advantage of the global mega trend toward e- and m-commerce, growing at 40% y-o-y in the region.
