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Marks & Spencer announces Kidswear collaboration with Jourdan Dunn
Dubai UAE, February 28, 2016: British mother and supermodel Jourdan Dunn has teamed up with Marks and Spencer to launch her first children swear collection.
Aptly named Lil’ LonDunn by Jourdan Dunn, the collection celebrates Jourdan’s love of her hometown London, and has been designed by the model with her six year old son Riley as the inspiration.
Lil’ LonDunn by Jourdan Dunn is the second in the ‘M&S &*’ series – a sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands and fashion icons.
The licensed range is aimed at both boys and girls from age five up until 16, and is an urban, upbeat collection made up of 22 pieces.
Jourdan has been closely involved in the direction of the project from the very beginning, working on all aspects from fabric and fit through to photography and creative campaign style. Her six year old son Riley features amongst the children in the first campaign shoot which will launch in May.
Jourdan Dunn comments;
“I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid. My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.”
Stephanie Chen, Trading Director for Kidswear and Home at Marks & Spencer comments;
“We are thrilled to be working with Jourdan on her first childrenswear range and she has been really passionate about the project every step of the way. Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, colour palette and look & feel of the clothing and campaign.”
Lil’ LonDunn by Jourdan Dunn will be exclusively available in M&S stores in the UAE and online atwww.marksandspencerme.com from May 2016.
Andrew Lane, CEO at Fluid World comments;
“We are delighted to be Jourdan’s global brand agent for the LonDunn brand. This collaboration has been developed with Jourdan and the licensing division at Storm Management over the last two years. Together we brought Jourdan’s creative vision to Marks and Spencer, and we are all very excited that they are our first global license partner for Lil’ LonDunn.”
