Dubai News at your Fingertips!
Milan, Italy. (June 2017) This year, Vogue Eyewear launched the #SHOWYOURVOGUE campaign: a strong message for all women around the world. Every woman has a v-side that reflects her own personality and attitude and makes her unique and beautiful, more than her external beauty.#SHOWYOURVOGUE is an invitation for you to show the world your inner beauty.
Now, Vogue Eyewear is ready to reinforce the message with the second chapter of the campaign and the involvement of a very special ambassador: Gigi Hadid. The international supermodel is known all around the world for her beauty, but there’s more than meets the eye and Vogue Eyewear will unveil Gigi’s v-sides.
Gigi’s strong personality and fresh attitude perfectly match the #SHOWYOURVOGUE vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level. A real sunglasses’ lover, Gigi totally embraces the brand’s philosophy, going further than a simple testimonial. She personally collaborated with designers to launch her own Gigi Hadid for Vogue Eyewear Special Collection: 4 sexy and trendy styles (3 sun + 1 optical) with her name on the product and the case.
Three of these glasses are the protagonists of the communication campaign. Each image reveals a different v-side of Gigi that goes beyond her external beauty.
VO4083S In the first Special Collection communication campaign image, we discover Gigi’s great passion for horses. We see she’s riding the horse bareback in a casual outfit paired with the VO4083S model, a large and squared-off full metal shape with flat light-tint orange lenses which are also available in yellow and pink for a super-stylish appeal.
VO4084 Another of her greatest passions is cooking: the second Special Collection communication campaign image shows Gigi having fun in a messy kitchen, surrounded by cooking ingredients and baking tools. She’s wearing the VO4084, an oval full metal optical shape with ultra-light profiles; the high-curve bridge design gives them a distinctive style. Available in a sophisticated colour palette for both a versatile and a modern look.
VO5211S The third Special Collection communication campaign image touches on how much Gigi likes to eat in addition to cooking. She is lying on a chair in the front yard of a country house eating a slice of cake while relaxing. She’s captured in the VO5211S model which feature a bold cat-eye shape. Available in provocative frame-lens exclusive colour combinations including transparent and white acetate frames.
The campaign also includes 3 additional communication campaign images showing the rest of the Vogue Eyewear collection glasses and revealing more of Gigi’s personality.
VO5206 Another communication campaign image reflects Gigi’s passion for reading. She’s pictured in a bathtub full of bubbles, relaxing and reading a book; she is wearing the VO5206 model. Their cat eye shape is a modern interpretation of a classic style yet remain both feminine and contemporary. Front metal details and a colourful palette complete the style in a fresh, trendy way.
VO5166S In another communication campaign image, Gigi is wearing the VO5166S model while walking and cuddling her horse. This style features the first flat mirror shades in Vogue Eyewear history. Available in complementing glamorous dark red or blue, soft antique rose and black or dark havana frames, the lenses in gradient hues evoke a sophisticated, feminine look, while the mirrored lenses offer a high-impact contemporary look.
VO5167 Finally, the last subject of the communication campaign captures Gigi in a very fresh and natural state. She’s pictured in the VO5167 with her hair wrapped up in a towel bun, holding a cup of espresso. This Vogue Eyewear frame is characterized by metallic accents and luminous colors with on-trend shapes and design-oriented details for a very contemporary style. Available in various colour combinations: antique rose on transparent pink, red on transparent red, blue on transparent blue and classic black or dark Havana.
Both the video and print ad campaign were shot in New York by two renowned fashion photographers: Mert Alas and Marcus Piggott.
