GAP FALL 2018 COLLECTION LAUNCH

MULTI-CATEGORY

• This Fall Gap is introducing Soft Wear, a curated collection of super soft garments for men and women. This ridiculously soft fabric is engineered to fit to perfection. It’s all about good fits that let you live, work, play and move in total comfort while still looking cool. The collection spans across denim fits including slim, skinny and jegging and also features soft colored tees and fleece sweatshirts. The extra stretchy fabric used in the denim fits is super soft on the inside and outside, but looks like regular denim.
• This Fall the Good Creates Good campaign highlights the Gap for Good programs, which are all about making good products with good fits that are good for the world, by using less water and sustainable materials to create a virtuous circle.
• • Washwell™ Denim: Designers at Gap have developed Washwell™ smart wash techniques, which help save water and reduce pollution without losing the look and feel of denim customers love. Select Washwell™ techniques incorporate plant-based fabric softeners that are certified by the United States Department of Agriculture (USDA) as BioPreferred®, to help eliminate hazardous chemicals and protect the health of the workers and waterways. Gap produces over 200,000 pairs of Washwell™ jeans every year and since its inception, the Washwell™ process has helped save more than 60 million liters of water, while also cutting down on energy use.
  • BCI-certified cotton: Cotton is essential to Gap’s business as well as the global economy. 65% of Gap’s clothing is made from cotton and over 25 million tons of cotton is produced every year in roughly 85 countries around the world, supporting 250 million people’s livelihoods. Gap partners with the Better Cotton Initiative (BCI) to work with farmers and develop more sustainable cotton farming techniques, which reduce water and pesticide usage and support livelihoods. Gap has committed to obtain 100% of its cotton from more sustainably sources by 2021 to accelerate the use of more eco-friendly fibers in its apparel production.

WOMEN’S

• The Girlfriend Chino is a timeless favorite. This Fall the classic look has had a makeover and in addition to core styles there’s fashion twists to look out for, like studded front pockets, studded twill tape side seams and patchwork detailing. This stretch fit chino is dyed for a softer “lived in” authentic feel and the wash gets better with age, becoming softer with a more unique, timeworn look. The collection will be exclusively available online at www.gap.ae
• Plaid bottoms and blazers are key looks this Fall. Blazers look great coupled with a graphic tee or dressed up for a more formal look – a truly versatile piece. While the plaid, wool bottoms come in a range of colors and patterns and create a statement piece when matched with a colored top like the Brooklyn sweater. A lightweight blend, the Brooklyn sweater has a year-round great feel and weight and comes in a range of new colors this Fall including lilacs, aqua and heathers.
• Gap’s assortment of Fall dresses comes in a range of silhouettes including cami midi, wrap and button-down shirt dress. Silhouettes come in a selection of Fall floral prints, perfect for any transitional wardrobe.
• This season’s Love by GapBody collection is the most comfortable ever. The range is an online exclusive (www.gap.ae) with live-in bras, breathable undies and sleepwear you can dress in all day. The collection has been delicately designed filled with little luxuries and cozy comforts.

MEN’S

• The carbon brushed fleece is a new addition to look out for this Fall. Coming in full zip hoodies, crew necks and pullover hoodies styles the new fleece fabrication is super soft and super durable thanks to the unique way it’s made. Brushes are used to comb out lint and excess fibers and to rub the surface of the fabric to give it a smooth, refined finish.

KIDS AND BABY

• Licensing product plays a big part in the Fall Kids and Baby collection.

o   First up is the all-new Super Hero graphic top collection featuring Justice League’s Superman, Superwoman, Batman and Wonder Woman. A chance for kids to celebrate their unique strengths and the superhero within.

o   Next up is the next round of Star Wars themed product. The assortment features sweaters, hoodies, denim, onesies, tees and leggings. This is the second-ever Star Wars collection for baby.

And finally, Disney’s Mickey and Minnie make an appearance later on in the season for a cute, dressed-up moment. The range includes dresses, jeans, hoodies, and adorable accessories such as hats and shoes.