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Mr. Pepe Lozano, International Sales Director of KEEN and Mr. Chandy, Managing Director, Hadi Enterprises at the Keen GCC launch in Dubai
PRESS RELEASE
U.S headquartered internationally renowned foot ware brand KEEN launched their product range in a high profile launch event in Dubai. KEEN, one of the coolest foot ware brands in the world,is known for its lifestyle and outdoor performance shoes and toe protecting sandals. The brandhas already found good acceptance in this market and the formal launch will provide a platform for customers to get the entire range of KEEN products.
The launch event was attended Mr. Ismail Al Abbas, Vice-Chairman, Al Abbas Group, Mr. Pepe Lozano, International Sales Director of KEENand Mr. Chandy, Managing Director, Hadi Enterprises. Announcing this in a press release Mr. Ismail expressed his happiness in Hadi Enterprises, a division of Al Abbas Group, associating with KEEN for the distribution of KEEN products in the GCC. “We are very selective when we add new brands to our current line.
We take extreme care in order to ensure that the brands that we distribute are in tune with our corporate policy of adding value to the customers. We found that the profile of KEENis in tandem with our objectives and we are happy to announce our association with the brand,” he pointed out. Under the terms of the agreement, Hadi Enterprises will be the exclusive distributor for KEEN footwear in the region. Products will be initially available at Hadi’s retail showroom at Karama, Dubai and selected outlets of Sun & Sand Sports, Adventure HQ, Impressions, Sports One, K Corner and TOG across UAE.
Outlining the history of KEEN Mr. Pepe said that KEEN started out when a couple of guys kept getting fed up of stubbing their toes whenever they wore sandals in their boat. Founded in 2003by Rory Fuerst, KEEN began with a simple design question. Can a sandal protect your toes? The answer was yes, and the iconic Newport sandal was born, a game-changing close-toed performance water sandal that sparked the KEEN hybrid design philosophy.Outlining
From then on KEEN has developed and innovated shoes, boots, KEEN sandals, flips and slides which have been so popular simply because they are so comfortable. “All KEEN products are developed with the consumer in mind and we really are a business with a conscience.
We have ensured that materials used in the construction of KEEN footwear come from recycled sources wherever possible, making KEEN a true eco brand.We have created more than 300 different styles of footwear across water, hiking, lifestyle, winter, kids and utility styles, as well as bags and socks, and has created a cult following of fans around the globe that share a love for outdoor adventures,” he added.
Explaining the popularity of the brand Pepe said thatKEEN products can be found through more than 5,000 retail locations in over 60 countries, as well as in KEEN Garage retail stores in the U.S., Canada, Europe, Asia and Japan. “Our operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care.
We are also totally committed to the society. Inspired by the 2004 tsunami disaster in Southeast Asia, we redirected our first-ever advertising budget to disaster relief. From this moment, Hybrid.Care, company’s corporate giving program, was born, and since then the brand has donated more than $8 million in cash and resources to non-profits around the world,” Pepe stated.
Speaking regarding the association Mr. Pepe said, “Al Abbas Group is one of the leading business conglomerate in the region and I am sure our association will help the brand to penetrate across the GCC. We are happy with the way things are moving and we look forward to a long term relationship with the Group.”
Mr. Chandy said that ever since 1979 Hadi Enterprises has been offering a wide range of household and novelty products with an emphasis on product excellence and realistic prices. “We currently offer a wide range of high quality, durable and elegant household, sports and lifestyle productsand KEEN foot ware is the latest addition to our range. Al Abbas Group with an illustrious legacy of 48 years of success and growth,is one of the UAE’s most successful and respected business establishments. We are confident that together we will be able to make KEEN one of the most preferred brands in this region.”
