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The UAE retail chain has partnered with Dubai-based US Regional Office of Agricultural Affairs for a tasty culinary journey across its stores in Dubai
DUBAI, Wednesday, 30 September, 2015: UAE retail store chain Choithrams today announced the launch of an American Goodness Festival in Dubai. This is an integral part of the retail giant’s strategic business plans. Known to be one of the most popular chains of stores in the country, the festival will offer a treat to taste buds to one and all with a food and culinary event. Starting from September 30 to October 11, customers will be able to enjoy the goodies on offer all across all the stores in Dubai.
Quintin Gray, United States Agricultural Counselor, US Consulate in the UAE, inaugurated the festival at the Choithrams store located in Dubai Marina.
LT Pagarani, Chairman, Choithrams, said, “We have always worked hard towards offering unique and exciting concepts and promotions across our stores. In our constant endeavour to stay abreast with the consumer’s needs and demands, we continue to provide them with a modern approach to living and shopping; thereby get them the best deals in town. It is our responsibility to appreciate the immense trust our loyal customers have in us.”
He further added, “This association with our partners from the USA will help us not just boost our business relations but also reemphasize our customers’ faith in their range of food products, which has been close to three decades now.”
“American food products have always excited us,” said Pagarani. “From fun-filled cereals for kids to gourmet-style cheeses and dressings; to mouth-watering treats and ice-creams; this food festival is an opportunity for us at Choithrams to celebrate prosperity and ‘goodness’ with our consumers and the people of the UAE. We partnered with the government of USA and our American trading partners to bring something exclusive to our customers.”
Interestingly, the festival will promote over 2,500 American products with discounts up to 20% and special placements of food stalls within the participating outlets.
Choithrams has been selling American products since the 1980s with current trade levels at around USD 20 million annually. Products include canned foods, condiments, baking ingredients, health foods, cereals, beverages, perishables (cheese, meats, fresh produce etc); frozen foods, confectionaries to baby foods etc.
Among other prizes on stake during the festival, the highlight is on two round tickets to the USA courtesy of Delta Airlines. A purchase of AED50 on marked products needs to be made to enter to win.
About Choithrams
Although it got established in 1943, Choithrams arrived in the United Arab Emirates only in 1974. It has since established itself through vantage locations and positioned itself very strongly throughout the Gulf, including Oman, Bahrain and Qatar. The company is known for its international expertise, networks and connections built over 70 years in 25 countries.
Offering high standards of quality and service, Choithrams has become a name synonymous with excellence in the region today. True to its mission of customer satisfaction, the retail chain is today a successful group with associates in diverse fields such as brand-distribution, commodity brokerage, and manufacturing of FMCG’s. Choithrams ensures the distribution of brands into all corners of the Gulf market.
