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Tuesday,16 February 2016
NEW YORK, NEW YORK (February 15, 2016) – Tommy Hilfiger presented his Fall 2016 collection on Monday, February 15 at the Park Avenue Armory.
TRANSATLANTIC JOURNEY
This season Tommy Hilfiger explores his signature love of nautical, seen through a nostalgic filter where formal naval influences collide with the romance of a bygone era. It’s masculine meets feminine, charming and fun, with unexpected combinations that offer a playful sense of irreverence and cinematic flair.
Imagine a girl finding her grandmother’s favorite dress from the ‘40s, throwing on a boyfriend’s coat and a pair of sparkly shoes before dashing out the door. That carefree spirit is at the heart of the Fall 2016 line-up, hitting all the codes of classicism in a whimsical way. Military coats are steeped in tradition yet cut oversized in winter wool and trimmed with gold medals and bullion. Fisherman sweaters are softened with bits of tulle and wide-leg sailor pants turn up cropped in velvet, the perfect showcase for sky-high loafers with big sequin bows. The mix continues with Breton stripe tops done in leather, pretty pajamas and breezy silk dresses printed with drawings inspired by sailor’s tattoos.
In a casual world, it feels good to dress up in something truly special. This collection acknowledges the romance of the past and embraces the youthful energy of now.
Models
The show was opened and closed by supermodel Gigi Hadid, the new ambassador for Tommy Hilfigerwomen’s, and featured top models including Hailey Baldwin, Sara Sampaio, Taylor Hill, Martha Hunt,Binx Walton, Imaan Hammam, Julia Nobis, Fei Fei Sun and Stella Maxwell.
Front Row Guests
Front row guests included sisters Suki and Immy Waterhouse; style icon Olivia Palermo and her husband, model Johannes Huebl; models Jourdan Dunn and Lucky Blue Smith; French art director and model Julia Restoin Roitfeld; Mexican singer Thalia; musician Justine Skye; and DJ and entrepreneur Hannah Bronfman and her fiancé Brendan Fallis.
Gigi’s family joined to support her in the show, including her mother Yolanda Foster and brother Anwar Hadid. Also in the front row were the daughters of rock royalty, Alexandra Richards, Tali Lennox, Sofia Richie and Kenya Kinski-Jones.
Digital Initiatives
Each season, Tommy Hilfiger uses digital innovations to transform the show setting and open the experience to followers globally – from guests in New York to fans worldwide watching via livestream and on social media. Consumers, bloggers, influencers and members of the media are all able to engage in conversations about fashion that are dynamic, democratic and multi-dimensional.
Celebrating the fusion of social media and fashion show photography, select Instagrammers had access to the “InstaPit” – a dedicated Instagram Media Pit – at the Fall 2016 Hilfiger Collection show. The “InstaPit” brings a modern twist to NYFW photography that complements the traditional media riser with an exclusive space for Instagrammers to capture the Fall 2016 Hilfiger Collection looks as they premiere on the runway. Guests in the InstaPit included top Instgrammers and photographers Nash Grier, Bethany Mota, Bryant Eslava, Stefanie Giesinger and Lee Oliveira, among others.
Tommy Hilfiger is also the first brand at NYFW to premiere the GPS Radar for Apple Watch app. The app provides show guests with the ultimate Fashion Week luxury – fast access – as the technology gives users the ability to update RSVPs, scan into events, and receive up-to-the-minute show notifications. Guests with the GPS Radar app on their Apple Watches also received key imagery from Hilfiger’s runway, front row and backstage, and were able to bypass the pre-show line-up outside through a dedicated “fast lane” exclusively for the app users.
The show also marked the introduction of Tommy Hilfiger’s new Snapchat channel, which was launched by supermodel Gigi Hadid before the show kicked off. The brand’s first Snapchat posts provided audiences with exclusive backstage access.
#TommyFall16
Instagram: @TommyHilfiger
Snapchat: TommyHilfiger
Twitter: @TommyHilfiger
Facebook: Tommy Hilfiger
Date: Monday, February 15, 11:00 a.m. EST
Location: Park Avenue Armory
Photo & Video: http://runwaynewsroom.tommy.com
Editorial Credit: Hilfiger Collection
