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LG LAUNCHES PREMIUM CORDLESS VACUUM CLEANING CORDZERO™ COLLECTION

With LG’s Innovative Smart Inverter Motor™ and Advanced Battery Technology,

LG CordZero™ Offers a Powerful Cleaning Experience Without Cords

 

Dubai, 12th of October2015 —LG Electronics (LG) unveiled the company’s latest cordless vacuum cleaners line-up at an event held today at Sharaf DG at Times Square in Dubai. Comprised of CordZero™ and CordZero™Handstick, the LG’s CordZero™ collection offersa powerful and convenient cleaning experience with zero obstacles, zerolimitsand zero time wasted. With features such as Smart Inverter Motor™, PowerPack™ 80V,and RoboSense™, LG’sCordZero™lineup will change the way consumers think about housework.

Speaking at the launch event, Mr. D. Y. Kim, President LG Electronics, Gulf FZE said, “CordZero™ is a game changer and will play a significant role in making LG a leading premium vacuum cleaner brand around the world. The CordZero™ collection is the result of over 10 years of innovation and commitment to create a new breed of products that redefine convenience, ultimately allowing consumers to live smarter lives.”

He added: “As with any LG product, our philosophy is to design appliances that cater to the evolving lifestyle of our consumers. The right balance of technology and functionality is what makes LG products unique and the CordZero™collection is testament to this reality.”

CORDZERO™: Lose the Cord, Keep the Performance

LG’s CordZero™, a new cordlesscanister vacuum cleaner,raises the barin convenience with no power cord to repeatedly plug and unplug, enabling consumers to clean freely from room to room without any tangling or hassle,reducing overall cleaning time. CordZero™ features an innovativebuilt-in lithium-ion batteryPowerPack™ 80V providing powerful suction and continuous cleaningfor up to 40 minutes in regular mode.CordZero™employsLG’s Smart InverterMotor™to guarantee maximumsuction with high efficiency and durability in a compact size. The innovative motor offers a cleaning performance that is 9.3 percent better than that of a conventional 2000 watt corded vacuum cleaner.[1]Moreover, it is on average 28 percent smaller, 22 percent lighter and 13 percent more efficient than conventional vacuum motors. It’s no wonder that LG felt confident enough to offer a 10-year warranty on the motor.

Commenting on the launch,Home Appliances General Manger of LGE Gulf Mr. Jamie Hwangsaid: “The revolutionary CordZero™ is a technological breakthrough that combines the freedom of a cordless vacuum cleaning experience with powerful performance. With LG’s one-of-a-kind RoboSense™ technology, CordZero™eliminates the need to pull the vacuum cleaner along while it is in use. The Automatic Location Recognition technology and Active Following Wheel technology allow the vacuum cleaner to follow the user smoothly, with evenly paced movement and will definitely set a new standard in home appliances.”

CordZero™is also equipped with LG’s proprietary KOMPRESSOR™technology,the world’s first motorized dust compressionsystem thatsucks up dust and debris and compresses it in the bagless bin for easier, hygienic disposal.

CORDZERO™Handstick: Effortless Cleaning Anytime, Anywhere

LG’sCordZero™Handstick offers convenient cleaning and long lasting suction powerthanks to the Dual PowerPack™, Smart Inverter Motor™ and Anti-TangleBrush™. The Dual PowerPack™ provides a running time of upto 60 minutes in Regular Mode and 40 minutes in Power Mode with its replaceable lithium-ion dual battery pack. Dual functionality means customerscan use it as a stick-typecleaner with a full length handle or as amoreportable hand-held unit.With the built-in crevice and brush tool, easy 180 degree swivel head and slim design, the CordZero™Handstickhelps make cleaningless tedious. To minimize the strain put on users’ wrists, LG has included the Easy Grip Handle.

LG’sCordZero™ collection is available from today in a range of colors includingChrome, Sparkle Red and Lime Blue in Handstick type and Matt Chromo Silver in Canister Type across all major retail outlets including Sharaf DG. The retail price for LGCordZero™ will be AED 2999, while the LGCordZero™ Handstick model will be retailed at AED 1199.

Key Specifications:

CORDZERO™

  • CordZero™ Technology
  • Smart Inverter Motor™
  • PowerPack™ 80V
  • RoboSense™ : Automatic Location Recognition Technology and Active Following Wheel Technology
  • LG KOMPRESSOR™ Technology
  • HEPA14 Filter
  • SLG 5 Star & BAF Certified

CORDZERO™ Handstick

  • Dual PowerPack™
  • Anti-Tangle Brush™
  • Smart Inverter Motor™
  • 2-in-1 Type (Stick+ Handy)
  • Built-in Brush (Crevice & Brush Tool)
  • Easy 180 Degree Swivel Head
  • Easy Grip Handle
  • LED Vision
  • Slim and light design

[1] Carpet pick-up rate of 81.8 percent, based on LG Electronics Lab Test according to IEC comparing with model VC3320NHT.

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