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For Immediate Release
Dubai October 27
Global athletic brand leader New Balance announces an exclusive distribution agreement with The Apparel Group, a global fashion and lifestyle conglomerate based in Dubai.
“As New Balance looks to continue its strong pattern of global growth, we believe that partnering with the Apparel Group will give us retail capabilities as well as a partner that believes in the New Balance values of integrity, teamwork and total customer satisfaction,” says Darren Tucker,Vice President for Asia Pacific at New Balance “The Apparel Group has a proven record of successfully partnering with global and more regionally developed brands.”
The multi-year agreement covers the following countries: United Arab Emirates; Kingdom of Saudi Arabia (KSA); Qatar; Bahrain; Oman; and Kuwait.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To shop and view the latest New Balance collection, please visit www.newbalance.com.
About Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through 54 international brands that it represents over 1000 stores spread over four continents and employing 10,500 multicultural staff.
The Dubai-based multi-retail conglomerate that began with just one brand in 1999 is now aiming to have 1,200 stores by 2015. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter markets such as Iraq, Egypt and the broader African continent.
Apparel Group Operates Brands from around the world originating from USA, Canada, Europe, Australia, Asia and includes leading names such as Tommy Hilfiger, Aldo, Nine west, Skechers,Aeropostale, The Children’s Place, Tim Hortons, Charles & Keith to name a few.
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman,Nilesh Ved, who has taken the company from strength to strength since its inception 15 years ago.
www.appareluae.com
