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Dubai, 21st October 2015 – La Perla is celebrating an important step in its retail consolidation strategy: the Boutique in the Dubai Mall will become the first directly operated flagship La Perla store and present a completely renovated image. The concept was entrusted to the Italian architect Roberto Baciocchi, who took his inspiration from great Italian architecture, as can be seen in the three arches of the facade covered in pink onyx.
The Boutique is devoted entirely to the women’s lingerie, beachwear and loungewear collections. It is spread over 200 m2 of floor space, divided into three zones where La Perla creations are displayed on mannequins in transparent display cases and on metal hangers. The prestigious semi-circular entrance welcomes clients with the sophisticated pink shades of the marble floor and walls covered in lilac velvet decorated with light-gold metal elements. The same metal is used for the elegant structures which decorate the ceiling, inspired by Italian Art Deco railings.
The Boutique’s design alternates these architectural references with more contemporary details, such as in the second room where three walls are covered in a backlit metallic mesh that evokes the texture of tulle, one of the iconic materials of the La Perla collections.
The exclusivity of this flagship store is underlined by the presence of a VIP-lounge that feels like a lilac velvet treasure chest with mood lighting and large white leather sofas. This area is dedicated to exclusive creations such as those of the Atelier Collection and the Made to Measure line that can be rendered truly unique by having them tailor made. It is a precious synthesis of values, such as those of the Italian sartorial tradition, the spirit of the atelier, and an affinity with the female body, that have always characterised La Perla style.
The retail consolidation and expansion plan today represents one of the cornerstones of La Perla’s strategy and includes the Boutique in Dubai and other important openings that have been carried out in the span of a few months. From the new flagship store on the Passeig de Gracia in Barcelona to the American boutiques in Houston, Miami Bal Harbour and Chicago, and from the large outlet in Reggello, in Tuscany, to new Chinese boutiques in Beijing and Sanya; and not forgetting the prestigious single-brand store on Russel Street, the heart of chic in Hong Kong.
About LA PERLA
In 1954, Ada Masotti, a woman full of talent and courage, gave birth to her dream and founded in Bologna an atelier of lingerie under the sign of the best Italian tradition. The artisan heritage, the know-how of the female body, the fusion of innovation and tradition, the Italian identity: these chromosomes of the La Perla’s DNA transformed the little lingerie laboratory into a leader company. The company offers a wide array of collections that range from lingerie to nightwear and beachwear, from legwear to fragrances, dedicated to a refined and sensual woman who aims at expressing and underlining her femininity in a self-confident, sophisticated and elegant way. Moreover, there are special collections with exclusive workmanships that are the highest expressions of the La Perla style. The company offers also underwear, nightwear and beachwear collections dedicated to a classic and refined male target. As well as being present in the best department stores and specialized shops, La Perla sells its collections through a selected network of flagship boutiques, shops in shop and corners which are located at the heart of the most important fashion districts of the world. As of June 2013, the company is part of the Pacific Global Management Group (PGM), a global talent management company headquartered in London, active in the model and celebrities’ management through Elite World and Women Management.
