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Dubai, UAE;November19, 2015:Inspired by UAE National Anthem‘IshyBiladi’ which means ‘Long Live My Nation’, the UAE National Daycollectionlaunched by Pure Gold Jewellers embodies true love for the UAE.‘IshyBiladi’ collection comprises of pendant and bracelet designed in Arabic calligraphy, bythe award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC.
Karim Merchant, Group CEO & MD, Pure Gold Jewellers, says: “The beautifully designed pendant and bracelet engraved ‘IshyBiladi’ expresses a deep found love and appreciation for the UAE that is home to people of various nationalities and culture. The special edition jewelleryin colours of red, green, white and black, symbolise unity, making it a treasured piece of jewellery to celebrate the UAE National Day.”
‘IshyBiladi’ pendant priced at AED 3499, and the bracelet for AED 2999, are available from select Pure Gold Jewellers outlets in the UAE.
About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 11 countries. It is the only ‘D’ certified World Diamond Mark authorized diamond retailer in the GCC region.
Pure Gold Jewellers is a recipient of the “Best Service Performance Brand” award in the large business category for six years – 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 – under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.
The company also topped in the ‘Best Customer Service’ category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for six consecutive years since 2009.
For further information please visit www.pugold.com
