RISING IN HOLLYWOOD: SALVATORE FERRAGAMO

Dubai, United Arab Emirates, February 06, 2020:Salvatore Ferragamo is proud to present Rising in Hollywood – a portfolio of four short films dedicated to showcasing the insights, emotions and ambitions of a new wave of female creatives and entrepreneurs. The campaign stars a diverse group of women; Sinead Bovell, Bonnie Chen, Cuba Tornado Scott, and Gillian Zinser. What they share is a common attraction to the creative gravity exerted by Hollywood; its openness, its possibilities, and its potential for the realisation of dreams.

Chapter One: The Ferragamo Pump 

The Ferragamo Pump is the first chapter of the Rising in Hollywood project. The original Ferragamo pump was created by our founder, Salvatore Ferragamo, in the mid-1950s. It rapidly became famous around the world, thanks in great part to its enthusiastic adoption by many Hollywood clients of Salvatore Ferragamo.

The Ferragamo pump has remained vastly popular ever since. Now Salvatore Ferragamo’s Creative Director Paul Andrew has applied an innovative 21st century upgrade to create the Ferragamo Pump.

The shoe features a subtly rounded toe shape, a wrap-around upper construction, and a recalibrated high throat line proportion. To celebrate the DNA of the house and emphasise the heritage of the classic design from which the Ferragamo Pump has developed, the back of each shoe’s upper features jewel-like metal Gancini – the mark of the house.