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13 million visits and close to600,000 items sold during the Biggest Online Sale in the Middle East
- – 35% sold on Souq.com app. App is now No.1 in all markets – UAE, KSA, Kuwait and Egypt
- – com is the top local site in the UAE as a result of White Friday
- – 12K units sold in an hour
6th December, 2015, Dubai, U.A.E.:Souq.com, the largest online retailer in the Middle East, reveals that White Friday this year witnessed more than doublelast year’s sales with more than13 million visitors and close to 600,000 items being sold from 25th and 28th November across the UAE, KSA, Kuwait and Egypt. ThroughSouq.comas well as on its mobile app, more than 40K different products were sold during White Friday 2015 sales period, with the top selling items recorded as: Perfumes, followed by Mobiles, Watches, Make up and Handbags.
Ronaldo Mouchawar, CEO & Co-Founder of Souq.comcomments “We are thrilled to have recreated thee-commerce history for the Middle East region and we far exceeded the target we set for ourselves. We witnessed six times more new buyersevery day, clearly indicatingthat Souq.com is building awareness of online shopping and leading the e-commerce growth in the region.By offering unrivalled deals and discounts on the most popular brands for a limited time only, we encouraged people who are not buying online to do so prompting further conversion to e-commerce long term.”
Souq.com furtherconfirmed that 2 items were sold per second and over 35% of sales came from the mobile app. The sales from market place sellers was doubled versus last year, with thousands of sellers who participated for the first time.
Mouchawar further adds, “Souq.com puts the customers at the forefront and is dedicated to providing them an unparalleled shopping experienceand continuously innovating across its platform.The robust technical backend preparation we had done for these big days ensured our site did not go down any second even with 13 million visitors. In addition, to ensure a better service we have been working all year round to double our fulfillment network in 40 cities with our own delivery teams in addition to 200 new pick up locations in the Kingdom of Saudi Arabia.”
“Product diversity is key for us and we take pride in bringing globally revered brands to the region at the most competitive pricing.”
Souq.com partnered with some of the world’s leading brands during White Friday 2015 to the region.Huawei Honor, Samsung, Lenovo, OnePlus, Sony Playstation, Aldo, Guess, Pampers, Pepsi, Uber were amongst 10,000 new and exclusive deals that Souq.com launched during White Friday 2015.
