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Imagine a chic club brimming with the affluent and the well-travelled. It’s a space that brings asection of people who connect through their mutual love for fashion, travel and music. Splash created that atmosphere for its guests this season to showcase the AW’15 collection that was an amalgamation of classic trends with an updated look
The cafe was a glamorous one which saw the Bespoke Military and Retro Futuristic trends coming together to create the ultimate look for a jet setting individual. Effortless pieces, structured look and the retro chic silhouettes were dominant on the runway that was seen across the fashion weeks in the past days.
Raza Beig, CEO Splash & ICONIC added, “Harnessing the power of simplicity, classic and utilitarian in fashion, this season we have embraced two classic trends namely Military and Retro with a modern spin. The collection defines a well read, travelled person who was part of the very niche cult called Café Society. The show is a way of showing our supporters and consumers the creativity that the brand imbibes, not just in our collection but in the way we conceptualize a theme that breaksboundaries and presents fashion like never before.”
The venue was Madinat Jumeirah where the guests were welcomedinto a pre-function area that was designed as a café with heavy French and retro influences. A café deemed fit for hi-flyers, the guests relaxed and soaked in the luxurious ambience while they were served premium beverages and canapés.DJ Kennedy made sure to keep the crowd grooving to his eclectic tunes. Stirring just the right amount of excitement, the guests were taken to their seating for the show overlooking an LED lit airport runway which resembled an actual runway. 25top models sashayed down the runway in a surreal setthat came to life with the energy from the audience.
The VIP show was attended by UAE’s crème de la crème which saw Raza Beig walk the finale amidst a thunderous round of applause. All fashion followersand Splash customers also got a taste of the season’s most awaited runway action at the earlier show in the evening.
To maximize the reach of the shows and celebrate fashion on a larger scale, the 2 shows were live streamed on all the brand’s social media platforms along with other leading online platforms across the region, where a million or more fans and consumers watched the show.
The collection presented on the runway will be available from 3rd Octoberonwards in storeswhile most looks from the catwalk will be available on www.landmarkshops.com/splash.You can revisit moments from the show by tuning into Youtube.com/SplashFashion.
