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November 19th 2015, Dubai: Stella McCartney celebrated the World of Stella McCartney for the first time at her first official visit to the region. Over the recent years the brand has continued steady retail expansion in the Middle East with 2 locations in Dubai in franchise partnership with Al Tayer at The Dubai Mall and the Mall of Emirates.
To celebrate the world of Stella McCartney, the designer hosted a cocktail party presenting her Spring 2016 collection previously shown in New York in June and her new adidas by Stella McCartney Summer 2016 collection at the gardens of the Park Hyatt. The designer’s collections were showcased in scenario and in action. The mainline ready-to-wear and accessory collection celebrated the season’s vibrant energy with a liberating play on volume and colour in a modern interpretation of the masculine and feminine attitude set amidst a playful setting of games and activities. Meanwhile the new adidas by Stella McCartney collection was featured in a dynamic performance demonstration of cycling, yoga, run, and studio.
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and Milan as well around 600 wholesale accounts in key cities worldwide.
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