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– The Dubai Mall gets a Touch of Swiss Style –
Internationally renowned Swiss watch manufacturer Swatch has launched its newest global flagship store at The Dubai Mall. One of only four flagship stores, the latest addition presents an original interpretation of contemporary retail design.
Located on the lower ground floor of The Dubai Mall and managed by The Rivoli Group, the store brings light, colour and motion together in an engaging, urban environment. Showcasing the brand’s signature blend of heritage, craftsmanship and creativity, the store’s unique ambiance with its Swiss meets Arabia décor is a welcome addition to the region.
Walls are adorned with iconic regional landmarks including the Swiss Alps and Burj Khalifa in addition to playful billy goats, camels and alphorns. Clean-cut white walls and lacquered bright red touches, to define a creative, seductive, contemporary environment in which customers can feel the energy and the pleasure Swatch takes in always presenting a different point of view.
In this environment all Swatch watches have been staged to shine and be appreciated for the uniqueness of their design and special “stories to tell”. As new campaigns and products are launched, the flexibility of the wall system will allow for the store to become the ultimate “stage”, surrounding the customer with emotional content, design appeal and surprising effects. The latest collection, the ‘Après Collection’ includes traditional Swiss designs. When it comes to slope style, Après-Ski has it made with luxurious designs that go hand-in-hand with a day spent lounging at the chalet.
Commenting on the launch of Swatch’s newest flagship store, Mr. Ramesh Prabhakar, CEO of the Rivoli Group and Swatch’s regional retailing partner said: “Nothing is more Swiss than Swatch, and we are delighted to have the opportunity to increase its brand presence in the region with a global flagship store in this exceptional location. We are confident of the store’s success and look forward to welcoming our many new and loyal customers with a fun and fantastic range of watches in a vibrant and energetic space.”
About Swatch:
Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, free skiing, FMX and surfing. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.
