THE UAE’S LEADING INSPIRATIONAL HOME BRAND OPENS IN YAS MALL, ABU DHABI

Make your house a home

Dubai, UAE – As a part of its continued ethos, the UAE’s leading inspirational homewares brand, DWELL has launched its new store concept in Yas Mall, Abu Dhabi, on the 20th September 2020.  As a part of the brand initiative to turn houses into homes, the new 250 SQM store offers the latest DWELL collections. 

The store concept follows suit of past stores by creating a feeling of home while highlighting clear product destinations. Scripted handwriting further reiterates a personalised store environment alongside stunning lifestyle layouts guiding the customer journey, so each can make the best choice for their home. 

Launched in 2003 and described as a “house of brands”, DWELL’s impressive interior design solutions form an assortment of designer brands to suit a wide variety of tastes. The new store offers a carefully curated set of collections from international home brands including Christy bedding and towels; the brand’s best-seller alongside Paradies, a specialist bedding brand from Germany, Dorma, William Morris and V&A collection. A new range of decorative home accessories from Bloomr is also available exclusively at the Yas Mall DWELL location.

Today, DWELL’s ethos remains the same: to provide the region with the best quality ranges of bedding, bath linens and complementary products, perfectly coordinated to create a luxurious home sanctuary. The store design and layout provide customers with an inviting, intuitive and relaxing shopping experience where customers can choose from a large variety of home accessories, including decorative candle holders, lamp cushions alongside a selection of occasional furniture pieces. 

DWELL has bolstered its success over the last 15 years by offering a personalised shopping experience, putting customer service and product knowledge at the forefront. Curated product ranges, exclusive products, a showcase of many European labels and specific Middle East sizing have further added to the success of DWELL across the GCC. The brand has continued its expansion in the region with ten stores located in the UAE, three others in Qatar, one in Bahrain and further plans to open in Oman later this year.

For further information, please visit dwellstores.ae or the Instagram page, @dwellme.

-ENDS-

Notes to Editor

Dwell was launched by Liwa in 2003, offering inspirational interior design solutions from an assortment of designer brands.

With vibrant colours, fashionable prints or classic styles, Dwell has an extensive bed, bath and home collections to suit various tastes. It is ensured that product is of the highest quality, so customers can enjoy the ultimate in luxury, comfort and elegance in their own home.

Stockist:

DWELL, Yas Mall

First Floor

Official launch Tuesday 22nd September