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Thursday,11 February 2016
Global performance brand brings international expansion efforts to the Middle East regionwith its game-changing apparel, footwear and equipment
Dubai, UAE (February 10, 2016) –Under Armour (NYSE:UA) has officially opened the doors to itsfirst-ever specialty retail store inDubaiatthe City Centre Mirdif shopping mall. With a focus on cutting-edge products and design, the global performance brand’s latest expansion into the Middle East region defines its vision of empowering athletes everywhere.
Featuring men’s, women’s and youth apparel, footwear and equipment, Under Armour’s newest store will offer the brand’s latest innovations across various product categories, including training, running, basketball, golf, studio and youth, all designed to make athletes look, feel and perform at their best.
JurajStiksa, CEO of Athlocity, UnderArmour Middle East, said: “As the brand continues its global expansion, we are excitedtoopen Dubai’s first Under Armour Brand House and offer a unique shopping experience that resonates with consumers in the Middle East. Under Armour is just getting started in the Middle East, and we look forward to empowering the UAE’s athletes withthe most innovative apparel, footwear and equipment.”
Dubai’s first stand-alone Under Armour store features nearly 500 square metersof interactive retail space and delivers a fully immersive brand experience. The brand first entered the market last year with a store in Abu Dhabi’s Yas Mall, followed with distribution in leading UAE retailers such as Go Sport and Sun & Sand Sports.
Elite athletes competing on the world’s biggest stages perform in UndeArmour footwear and apparel, including world number one golfer Jordan Spieth, world champion swimmer Michael Phelps, NBA All-Star Stephen Curry and two-time tennis Grand Slam champion Andy Murray.
The new Under Armour store at City Centre Mirdif will be open daily from10am to 10pm.
For more information about Under Armour, visit UA.com and follow @UnderArmourME on Instagram and Facebook.
