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Experience a breakthrough in dry shampoo couture
Press Release
June2015
This June we’re excited to introduce to youCOLAB™, a new sensation in dry shampoo couture, where long lasting volume, texture and style comes to you straight from the can.
COLAB™is the creation of an influential collective of beauty insiders, led by Ruth Crilly, international model and founder of beauty and fashion website, ‘A Model Recommends’. As a successful vlogger, blogger and model, Ruth understands the importance of looking and feeling your best even when there’s not a second to spare. This is the essence of the backstage routine. She saw the gap in the market for a residue free, high performance dry shampoo and set about working with a dynamic beauty team to solve the problem.
The result of this unique backstage collaboration is an inspiring breakthrough formula that fuses the art of catwalk styling with the science of formulation. The result is a multifunctional product that fits as easily into your handbag as it does in your home styling routine. The show stopping range is designed to revive & refresh style anytime, anywhere, giving you clean hair for longer, with no fear of white residue and a veil of fabulous fragrance.
COLAB™ Dry Shampoo is available in five fragrances, each embodying fashion capital chic – LONDON, PARIS, NEW YORK, RIO and TOKYO. From the classic, heritage notes of LONDON to the floral, feminine bouquet of PARIS, there is a head-turning fragrance story to suit every style and aspiration.
The Dry Shampoo 50ml – 29 AED
- Sheer &Invisible Sheer Dry Shampoo 200ml – 39 AED
- Extreme Volume Dry Shampoo 200ml – 49 AED
Colab products are available inVirgin Megastore from June 2015. For more information please visit http://www.colab-hair.com/
